Business/ Communication Objectives:
This is made real simple, upon opening the website you are able to see their mission statement. What makes this online store different from the others is made quite clear, they even tell you to "buy differently".
Continuity:
This achieved when making your way from page to page when the theme is consistently the same and that the layout of squares being evenly spaced is used from page to page when searching through the different tabs and categories on the website. I think this is also used in the sense that nothing at the top of the page changes when you go from one to the other.
Good Looking means easy:
This website looks good, it's an easy vertical scroll with a horizontal scroll halfway down, but it isn't the annoying kind that stops your vertical scroll when you get to it, there is a tab that has to be clicked and dragged in order for it to work. Easiness is also used in the squares that hold the different products for sale; with a picture of what they are, all the consumer needs to do is look at it and decide if they want to click and find out more of the product.
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